A hidden asset, turned into their signature

The old website displayed as a raw page, with duplicated menus and no layout. Online, form matters as much as substance: a neglected website makes people doubt how serious a company is, even when its work is flawless. The new site lacharpenteriedesboisnoirs.com is designed so that customers understand in seconds why they should choose Bois Noirs. The home page and every service page share three landmarks:

• a "Why choose La Charpenterie des Bois Noirs" section that spells out their advantages in black and white;
• an "Our method" section showing they master everything from A to Z, from the design office to installation;
• their certifications (RGE, Qualibat, PEFC), to reassure before the first call.

Each of the 24 projects has its own page, with every photo of the job, and the type of work and the town in the title and the URL. Bois Noirs can therefore appear on Google when someone looks for a carpenter in their town (local SEO). And every documented project proves to Google and to AI assistants that the company has real, verifiable experience in the field.

On mobile, a "Call" or "Request a quote" button stays visible at all times: the moment the customer is convinced, all they have to do is tap.

One page is entirely dedicated to the cutting centre, for a second audience: carpenters who outsource the cutting of their timber frames.

When you search for a carpenter nearby, Google first shows the map and business listings, even before websites. For a local company, the Google listing is often the very first impression. Bois Noirs's listing was incomplete: we rebuilt it entirely (opening hours, address, photos of recent projects). Above all, Google reads the description and the list of services to decide which searches to show the listing for. So we wrote them with the words customers actually type (carpenter, roofer, zinc worker, timber frame) and the towns in the area. The result: Google now repeats their message in its own summary of the company, describing the listing as "a single point of contact for your carpentry work".

Customer reviews remain one of the very top ranking factors. We wrote a template message the company sends at the end of every job to ask for a review: collecting reviews becomes a habit, no longer a matter of chance.

Facebook and Instagram pages created, with 6 launch posts, each designed for a specific role:

• The team photo, to put a human face on the company. It's the kind of content that shares itself: everyone knows someone in the picture and passes it on to their own network. For this post alone: 30 shares and 28 new followers.
• A video of the cutting centre: the machine is technical, so the video shows concretely what it does, and the caption explains why it's an advantage for customers.
• A carousel on a landmark project: the Renaison leisure centre, with its roof in coloured glazed tiles, a first in the region.
• A signature carousel presenting all the skills mastered in-house: the direct translation of "Everything under one roof".

• The brand film: on 11 September, Extrat, the sister company, celebrated its 130th anniversary in front of more than 200 guests. We conceived and scripted a film shared by both companies, with a clear goal: show how they complement each other, and use Extrat's reputation and contact book to introduce Bois Noirs, smaller and less visible in the area. 9,000 views on the page.
• The thank-you video: edited by Aurea from footage of the evening, where all the trucks and machines of both companies were on display. It thanks the guests and lets those who weren't there experience the event. 13,000 views: the most-viewed post after the team photo.