Our Work
Every project is a complete transformation. Here's how we changed the game for our clients.
From word-of-mouth to a solid business model
The Challenge
With 1,200 Instagram followers, this coach had a good image, but his business relied solely on word-of-mouth. Without a website or clear commercial structure, it was hard to stand out and retain clients.
The Aurea Strategy
Branding & Identity
Creation of a modern visual identity that inspires trust. Conceptualization of the 'Amoros Method' to showcase his unique expertise combining EMS, movement and nutrition.
Business Design
Guidance to obtain the 'Service à la Personne' accreditation, enabling higher rates while halving the client's bill through a 50% tax credit. Creation of packs and subscriptions to secure cash flow.
SEO Website
Each page targets a specific intent. Mobile-first design with trust blocks and strategic CTAs to guide visitors toward booking.
Google My Business
Optimized listing for local traffic: keyword-rich descriptions, city-specific targeting. AI prompts set up for fast, SEO-optimized review responses.
The Results
The foundations for success are laid. Premium positioning that justifies his new rates. An irresistible offer structured as subscriptions. A technically perfect site, indexed by Google. First contact requests via Google are already coming in — the lead generation machine is running.
“Top-notch people. Friendly, available, easy to exchange ideas with and get advice from. They truly meet our needs. Highly recommended.”
Thomas Amoros, sports coach
Avis Google
Building the connection before the first appointment
The Challenge
A therapist for over 10 years, Muriel wanted to renew her clientele and reach people under 30. The major barrier: consulting is intimidating, especially for this audience. In this market, patients don't choose a method — they choose a person.
The Aurea Strategy
'Pop & peps' identity
We went against the sector's grain. No more bland pastels. A vibrant, differentiating visual universe, perfectly aligned with her personality and her target audience's visual codes.
Content strategy
Face-to-camera videos for immediate connection, educational carousels to debunk misconceptions, and YouTube podcasts to establish her expert status.
Optimized booking journey
Transformed the booking page into a sales tool. Results-oriented rewriting, clear pack structure and a strong promise: '5 sessions on average' to remove barriers.
The Results
The results prove that boldness pays off. Massive visibility, exceptional engagement, and most importantly: total autonomy in 3 months. Muriel now has her brand identity, launched account, and all her templates. And the impact goes beyond social media: her videos now appear on Google when prospects search her name. A reassuring first encounter with the therapist — that breaks down barriers and drives them to book an appointment.
“I chose Camille to help grow my practice in Toulouse. She listens, takes the time to analyze and find the best solution to develop your business. I recommend her wholeheartedly.”
Muriel Grosjean, therapist
Avis Google
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