Our Work
Every project is a complete transformation. Here's how we changed the game for our clients.
From word-of-mouth to a solid business model
The Challenge
With 1,200 Instagram followers, this coach had a good image, but his business relied solely on word-of-mouth. Without a website or clear commercial structure, it was hard to stand out and retain clients.
The Aurea Strategy
Branding & Identity
Creation of a modern visual identity that inspires trust. Conceptualization of the 'Amoros Method' to showcase his unique expertise combining EMS, movement and nutrition.
Business Design
Guidance to obtain the 'Service à la Personne' accreditation, enabling higher rates while halving the client's bill through a 50% tax credit. Creation of packs and subscriptions to secure cash flow.
SEO Website
Each page targets a specific intent. Mobile-first design with trust blocks and strategic CTAs to guide visitors toward booking.
Google My Business
Optimized listing for local traffic: keyword-rich descriptions, city-specific targeting. AI prompts set up for fast, SEO-optimized review responses.
The Results
The foundations for success are laid. Premium positioning that justifies his new rates. An irresistible offer structured as subscriptions. A technically perfect site, indexed by Google. First contact requests via Google are already coming in — the lead generation machine is running.
Building the connection before the first appointment
The Challenge
A therapist for over 10 years, Muriel wanted to renew her clientele and reach people under 30. The major barrier: consulting is intimidating, especially for this audience. In this market, patients don't choose a method — they choose a person.
The Aurea Strategy
'Pop & peps' identity
We went against the sector's grain. No more bland pastels. A vibrant, differentiating visual universe, perfectly aligned with her personality and her target audience's visual codes.
Content strategy
Face-to-camera videos for immediate connection, educational carousels to debunk misconceptions, and YouTube podcasts to establish her expert status.
Optimized booking journey
Transformed the booking page into a sales tool. Results-oriented rewriting, clear pack structure and a strong promise: '5 sessions on average' to remove barriers.
The Results
The results prove that boldness pays off. Massive visibility, exceptional engagement, and most importantly: total autonomy in 3 months. Muriel now has her brand identity, launched account, and all her templates. And the impact goes beyond social media: her videos now appear on Google when prospects search her name. A reassuring first encounter with the therapist — that breaks down barriers and drives them to book an appointment.
I chose Camille to help grow my practice in Toulouse. She listens, takes the time to analyze and find the best solution to develop your business. I recommend her wholeheartedly.
— Muriel Grosjean, therapist
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