The Challenge
With 1,200 Instagram followers, this coach had a good image, but his business relied solely on word-of-mouth. Without a website or clear commercial structure, it was hard to stand out and retain clients.
The Aurea Strategy
Branding & Identity
Creation of a modern visual identity that inspires trust. Conceptualization of the 'Amoros Method' to showcase his unique expertise combining EMS, movement and nutrition.
Business Design
Guidance to obtain the 'Service à la Personne' accreditation, enabling higher rates while halving the client's bill through a 50% tax credit. Creation of packs and subscriptions to secure cash flow.
SEO Website
Each page targets a specific intent. Mobile-first design with trust blocks and strategic CTAs to guide visitors toward booking.
Google My Business
Optimized listing for local traffic: keyword-rich descriptions, city-specific targeting. AI prompts set up for fast, SEO-optimized review responses.
The Results
The foundations for success are laid. Premium positioning that justifies his new rates. An irresistible offer structured as subscriptions. A technically perfect site, indexed by Google. First contact requests via Google are already coming in — the lead generation machine is running.
“Top-notch people. Friendly, available, easy to exchange ideas with and get advice from. They truly meet our needs. Highly recommended.”
Thomas Amoros, sports coach
Avis Google
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