The Challenge
A therapist for over 10 years, Muriel wanted to renew her clientele and reach people under 30. The major barrier: consulting is intimidating, especially for this audience. In this market, patients don't choose a method — they choose a person.
The Aurea Strategy
'Pop & peps' identity
We went against the sector's grain. No more bland pastels. A vibrant, differentiating visual universe, perfectly aligned with her personality and her target audience's visual codes.
Content strategy
Face-to-camera videos for immediate connection, educational carousels to debunk misconceptions, and YouTube podcasts to establish her expert status.
Optimized booking journey
Transformed the booking page into a sales tool. Results-oriented rewriting, clear pack structure and a strong promise: '5 sessions on average' to remove barriers.
The Results
The results prove that boldness pays off. Massive visibility, exceptional engagement, and most importantly: total autonomy in 3 months. Muriel now has her brand identity, launched account, and all her templates. And the impact goes beyond social media: her videos now appear on Google when prospects search her name. A reassuring first encounter with the therapist — that breaks down barriers and drives them to book an appointment.
“I chose Camille to help grow my practice in Toulouse. She listens, takes the time to analyze and find the best solution to develop your business. I recommend her wholeheartedly.”
Muriel Grosjean, therapist
Avis Google
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